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As the digital landscape continues to evolve at a rapid pace, the methodologies and channels used for User Experience (UX) research have diversified. A recent statistical overview in South Korea as of June 2023 provides insightful revelations into how UX researchers and professionals are accessing information to refine and enhance the user experience. Understanding these preferences is crucial for professionals in the field, including ourselves, to stay abreast of the most effective and preferred information channels. Emphasis on Free Resources A significant majority (61.2%) of respondents favor free domestic articles, company blogs, and data as their primary source of UX research. This preference underscores the importance of accessible and no-cost resources in the UX community. It reflects a trend where UX practitioners value a wide range of perspectives and data that can be obtained without financial barriers. Global Perspectives Matter Free overseas articles and company blogs/data also constitute a large portion of the information channel mix, with over half (53%) of the respondents leveraging these resources. The reliance on international content highlights the global nature of UX design, where cross-cultural and multinational insights are becoming increasingly important in creating products that cater to diverse user bases. Books: The Evergreen Resource Books remain a fundamental resource, with 43.8% of respondents turning to them for UX research. The enduring value of books may lie in their in-depth analysis, comprehensive coverage, and the authority they command in a world where transient digital content is abundant. Digital Learning and Communities In the digital age, free online/offline classes, including resources such as YouTube, play a significant role, with 25.1% of UX researchers using them. These platforms offer a dynamic and interactive way to stay current with the latest UX trends and techniques. Similarly, online and offline communities like public KakaoTalk chat rooms are utilized by 18.7% of respondents, emphasizing the role of collaborative learning and the exchange of ideas within communities. Academic and Paid Resources Interestingly, academic papers are still a staple, with 14% of researchers consulting them. This points to the continued relevance of rigorous, peer-reviewed research in informing UX practices. On the other hand, paid classes and articles—both domestic and overseas—are less commonly used, with 7.4%, 7.1%, and 6.1% of respondents reporting their use, respectively. This could indicate a preference for open-source learning or possibly reflect budgetary constraints within the UX research community. Implications for UX Research The leaning towards free and diverse sources suggests a democratization of knowledge in the field of UX research. Professionals are leveraging a mix of both global and local insights to inform their work, reflecting the universal and inclusive nature of user experience as a discipline. For UX practitioners and researchers in South Korea and beyond, these statistics not only inform where to look for information but also where to share findings for the greatest impact. It is evident that creating accessible content, whether through articles, blogs, or online classes, will reach the widest audience. Moreover, contributing to academic publications and specialized communities remains important for those who aim to influence the field at a deeper and more scholarly level. In conclusion, the channels used for UX research in South Korea illustrate a field that is both traditional and forward-looking, with a clear preference for accessible, collaborative, and global resources. As we continue to navigate and contribute to these channels, we ensure that the user experience is informed by a rich tapestry of knowledge, reflective of the diverse and dynamic nature of the users we serve. Sources: https://www.statista.com/statistics/1402580/south-korea-user-experience-research-information-channel/

Greetings, beauty entrepreneurs! In the vibrant landscape of Southeast Asia, the allure of Korean beauty brands is transforming the industry, creating ripples of success that are hard to ignore. In this blog, we delve into the fascinating journey of how the Korean Wave culture is propelling beauty brands to new heights in Southeast Asia and why businesses should pay attention to this trend for strategic expansion. The Soaring Popularity of Korean Beauty Brands: Recent data reveals a significant surge in the popularity of Korean beauty brands across Southeast Asia, with Vietnam and Indonesia emerging as key expansion markets. Despite accounting for only 12% of the overall beauty market in the region, Korean beauty brands are making their mark, driven by robust promotion on e-commerce platforms like Shopee and Lazada. Key Expansion Markets: Indonesia, in particular, has witnessed a twelvefold increase in imports of Korean cosmetics over five years, soaring from $3.78 million in 2015 to an impressive $45.8 million by 2020. Amorepacific Group, a major Korean beauty conglomerate, has strategically solidified its presence in Singapore, Malaysia, Vietnam, Thailand, and Indonesia, exemplifying the trend of Korean beauty brands expanding their footprint in Southeast Asia. Cultural Tailoring for Local Markets: One of the secrets to success lies in the adaptation of products to local climates and cultures. Amorepacific Group's Sulwhasoo, for instance, opened the largest flagship store in Southeast Asia in Indonesia, catering to the unique needs and preferences of Southeast Asian women. This emphasis on localization, combined with strategic collaborations, has allowed Korean beauty brands like Laneige, Innisfree, and Cosrx to flourish in the region. The Power of the Korean Wave: The global influence of Korean beauty brands can be attributed to their commitment to a healthy and natural image, coupled with cutting-edge manufacturing processes. However, the Korean Wave culture plays a pivotal role in establishing a cultural foundation for the brands' growth in Southeast Asia. As consumers in the region embrace Korean popular culture, beauty brands adeptly collaborate with Korean film stars and celebrities, effectively penetrating local markets and skyrocketing brand popularity. A Ripple Effect: Local Brands Embrace the Trend: The influence of Korean beauty brands is not limited to international players; local brands are learning and adapting to this trend. Some Southeast Asian brands are not only incorporating innovative Korean beauty ingredients into their products but are also leveraging Korean cultural elements to enhance brand recognition. For example, Indonesian brand Beneath! By Bhumi seamlessly blends Korean beauty ingredients like centella asiatica (cica) and mugwort with local tropical fruit ingredients, creating unique and appealing products. Similarly, Mad FOR MAKEUP, based in Indonesia, collaborates with the popular Korean online character LINE FRIENDS BT21, created by BTS and LINE FRIENDS, successfully attracting consumers and riding the wave of Korean pop culture. Conclusion: In conclusion, the surge of Korean beauty brands in Southeast Asia is not just a passing trend but a cultural phenomenon with far-reaching implications for the beauty industry. As a consumer research company in Korea, we encourage businesses to explore the dynamic opportunities in Southeast Asia, understand the cultural nuances, and ride the Korean Beauty Wave to unprecedented success. The time is ripe for strategic expansion, collaboration, and innovation in this exciting and thriving market. Source: https://www.linkedin.com/pulse/in-depth-analysis-southeast-asian-beauty-market-part/?trk=organization_guest_main-feed-card_feed-article-content

Embarking on a research journey is like setting sail on uncharted waters. You've charted your course, mapped out your strategy, and are eager to delve into the depths of knowledge. However, there's a crucial step before the voyage truly begins—the quest for the unsung heroes of your research project: the participants. Defining the Cast: In the intricate theater of research, every participant is a crucial actor contributing to the narrative. The first act involves creating a Recruitment Brief—a masterful document that outlines the who, what, and where of your recruitment strategy. Here, you define your sample, set logistical details, and determine the incentive that will beckon your participants to the stage. Selecting the Stars: Once the curtain rises, the challenge is to find the right people for your research endeavor. This involves evaluating candidates against the Recruitment Brief and utilizing a powerful tool known as the Screener—a set of questions designed to identify the individuals who perfectly fit the roles you've envisioned. Methods of Casting: Choosing the method for casting your participants is an art in itself. Consider recruitment agencies as the seasoned directors who can bring A-list talent to your project. Alternatively, embrace guerrilla tactics for a more spontaneous and dynamic approach. While DIY casting might seem tempting, remember that your time is a valuable resource, and professional recruiters often provide more cost-effective solutions. Additionally, gatekeepers within your organization can be the key to unlocking a treasure trove of potential participants. The Persuasive Prelude: In the grand production of research, persuasion is the overture. While some participants may join out of genuine interest, most require a well-crafted incentive. Design your pitch to resonate with their motivations, making them eager participants in the unfolding research drama. Scheduling the Spectacle: With your cast assembled, it's time to choreograph the scenes. Whether your research is an impromptu street performance or a carefully orchestrated laboratory experiment, arranging sessions requires precision and foresight. Secure your slots in the grand theater of homes, offices, or labs, and let the research spectacle commence. Ethical Illumination: As the research conductor, you bear the ethical torch. Before the participants take the stage, ensure they are bathed in the light of informed consent. It's not just a legal formality; it's a commitment to transparency, respect, and the ethical foundations that underpin all meaningful research. Conclusion: Finding participants is more than just assembling a cast; it's about curating a collective of diverse voices that will enrich your research narrative. From defining your sample to orchestrating the sessions, each step is a brushstroke contributing to the masterpiece that is your research project. So, let the quest for participants be an adventure, a journey that unveils the hidden heroes ready to make your research truly extraordinary. Source: Lang, J., & Howell, E. (2017). Researching UX: user research. SitePoint Pty Ltd.