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AION2 Data Analysis: What Role Do Live Streams Play?
This AION2 community analysis shows that live streams act as key moments for engagement. After each stream, participation density rises by ~25%, with existing users posting more actively. Discussions shift toward class balance, patches, and gameplay strategy, indicating that live streams trigger deeper, more focused conversations rather than simple information consumption.
Mar 173 min read


How Koreans Prepare for International Travel: The Structure of Travel Planning Revealed Through App Usage
Korean travelers prepare for international trips by dividing decisions across multiple travel apps rather than relying on a single service. Flights, accommodation, activities, connectivity, and insurance are handled separately based on role and risk. Price comparison is active, but final decisions prioritize trust, reviews, and reliability. Travel planning is treated as a process of managing decisions, not optimizing everything equally.
Jan 222 min read


Why Korean Gamers Choose and Continue Playing Games: A Motivational Analysis
This analysis examines why Korean gamers choose and continue playing games using a motivational structure approach based on open-ended responses from 285 players. Eight motivation categories were identified through text analysis. Overall, social connection and progression drive play, while age-based differences reveal a shift from relationship-focused to growth- and immersion-driven motivations.
Jan 144 min read


Where Do Korean Gamers Play?: An Analysis of Primary Platform Choice and Spending Behavior in the Korean Gaming Market
This analysis explores where Korean gamers primarily play and how platform choice shapes consumption. The market remains centered on PC and mobile, but preferences differ by age: younger players use platforms in parallel, mid-20s gamers concentrate on PC, and older users adopt a multi-platform mix. Platform choice strongly influences spending depth.
Dec 17, 20254 min read
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