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Translating Asian Gamers' Experiences into Data Action

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DEEP PERSONA goes beyond data to truly Understand Gamer

Multimodal Emotion Tracking with Biometric Insights and Behavioral Analysis.

VIDEOGRAPHY captures authentic player moments, bringing gamer insights to life.

BLog

User Interaction Logs & Gameplay Logs → UX Improvements → Increase in Purchase Logs Introduction This case study summarizes a real log...

In the mobile gaming market, the First-Time User Experience (FTUE) is a critical factor that determines player acquisition and early...

A quick look at what 117 gamers think about today's top FPS titles — from Overwatch to PUBG.

As UX researchers, understanding player behavior is key to designing better gaming experiences. While traditional methods like surveys...

📊 Discover the Future of Gaming Research! In our groundbreaking study, we’ve unlocked the emotional journey of gamers like never before,...

In Emotion Analysis, a representative method for interpreting biometric data is by defining emotions using two dimensions: Arousal and...

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